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Speaker session

Fast Forward - make your company fit for the future

16:00 - 17:30

Julian Birkinshaw 

Professor of Strategy and Entrepreneurship

About this session

In this session, Professor Julian Birkinshaw will talk about the key ideas from his new book Fast/Forward where he argues that the current obsession with big data and data-driven decision making is overstated. The firms that succeed in the future will be those that understand the limitations as much as the benefits of information, and in particular it will be the ones that are able to foster a culture of decisive action allied to emotional conviction. Professor Birkinshaw will argue that to address the changing sources of advantage in the business world, firms need to develop a new organising model, the adhocracy, to complement the traditional emphasis in large firms for bureaucracy and meritocracy. He will also describe what the adhocracy model means in terms of your style of leadership.

About the speakers

Julian Birkinshaw is Professor of Strategy and Entrepreneurship and Director of the Deloitte Institute at the London Business School. He is a Fellow of the British Academy, a Fellow of the Advanced Institute of Management Research (UK), and a Fellow of the Academy of International Business.

He has PhD and MBA degrees in Business from the Richard Ivey School of Business, University of Western Ontario, and a BSc (Hons) from the University of Durham. He was awarded an Honorary Doctorate by the Stockholm School of Economics, 2009.

Professor Birkinshaw's main area of expertise is in the strategy and organisation of large multinational corporations, and on such specific issues as subsidiary-headquarters relationships, corporate entrepreneurship, innovation, the changing role of the corporate HQ, organisation design, and knowledge management. He is the author of twelve books, including Becoming a Better Boss (2013), Reinventing Management (2010), Giant Steps in Management (2007), Inventuring: Why Big Companies Must Think Small (2003), and Entrepreneurship in the Global Firm (2001), and over eighty articles. He is active as a consultant and executive educator to many large companies, including Arup, Rio Tinto, SAP, ABN AMRO, GSK, ABB, Ericsson, Kone, Exxon, WPP, Bombardier, Sara Lee, HSBC, Akzo Nobel, Roche, Thyssen Krupp, UBS, PWC, Coloplast, Tata Group, HCL Technologies, GE, BBC and Novo Nordisk.

Professor Birkinshaw was ranked 43rd in the 2015 Thinkers50 list of the top global thinkers in the field of Management. He is regularly quoted in international media outlets, including CNN, BBC, The Economist, the Wall Street Journal, the Huffington Post, Bloomberg Business Week and The Times. He speaks regularly at business conferences in the UK, Europe, North America and Australia.

Professor Birkinshaw is co-founder with bestselling author Gary Hamel of the Management Innovation Lab (MLab), a unique partnership between academia and business that is seeking to accelerate the evolution of management.