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Speaker session

The four principles of communication

14:30 - 15:45

Dr Ben Hardy
Adjunct Faculty member, London Business School

About the session

'The single biggest problem in communication is the illusion that it has taken place.’ With this pithy quote, George Bernard Shaw gets to the heart of the problem. In this talk, Dr Ben Hardy explores some of the theoretical principles underpinning effective communication, from the classical tools of rhetoric to modern precepts of linguistic pragmatics. These principles help us understand how cross-cultural communication can go badly wrong as well as how both reasoned argument and Trumpian emotion can be used to ensure that others are moved by your message.

About the speaker

Dr. Ben Hardy is an Adjunct Faculty member at London Business School, a Senior Lecturer at the School of Oriental and African Studies and a Fellow in Management, Finance and Physiology at the University of Cambridge Judge Business School. His first degree was in Veterinary Medicine and Surgery from the University of Edinburgh. He worked as a veterinarian in academia, general practice and in the pharmaceutical industry before undertaking an MBA at the University of Cambridge. He then went on to complete an MPhil (with distinction) and a PhD in Organisational Behaviour. Ben has taught on the EMBA and MiF at London Business School and the Masters in Finance, MBA, EMBA at the University of Cambridge.

He has taught and provided consulting services to a number of organisations such as Barclays, HSBC, WPP, BT, McKinsey, Novartis, McLaren Group, China Minsheng Bank, Slaughter and May, Prudential, Detica/BAE Systems, Agricultural Bank of China, International and Commercial Bank of China, and IBM. His research on the role of hormones and emotions in financial decision making and on linguistics has been published in leading science and management journals such as Proceedings of the National Academy of Sciences of the USA, Scientific Reports and Organizational Research Methods. It has been covered in the Financial Times, The Times, BBC, Wall St Journal, Reuters, Sky News, The Daily Mail and The Sun.